The change of brand marketing in the next five to 10 years

First, there will be a growing split between the markets. 

We will find more distance between brands and (or) categories. At one end of the spectrum, consumers will be more involved, and at another, consumers will see only the usage value of a product. Second, brands that are able to create a universe, values, and are able to renew and innovate will grow in value. Those that are not able to do this will face tough consequences. Third, after years of `all local´ then `all global,´ we are coming to a time that is focused on communities. The brands of tomorrow will answer their consumers’ needs and will meet their communities’ expectations-expectations that are closely linked to the evolution and strengthening of the Internet."

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