In our industry, Moët has succeeded in seeing champagne emerge from its historical market of alcoholic beverages to become a luxury brand. This has influenced the entire sector and driven it towards “premium.” On the consumer side, Moët is a unique brand...

While we are a liquor brand, our image, our value, is seen as that of a luxury brand. The brands that grow in the luxury world will be those that manage to reconcile centuries of know-how (Moët & Chandon has been building a ground, a culture, and values...