Articles populaires – Marc Jacheet

25 mai 2011

The Touchpoint of Moët & Chandon

In our industry, Moët has succeeded in seeing champagne emerge from its historical market of alcoholic beverages to become a luxury brand. This has influenced the entire sector and driven it towards “premium.” On the consumer side, Moët is a unique brand...

Posté par Marc Jacheet à 10:09 - Commentaires […] - Permalien [#]

Tags: Champagne, Moët, consumers, luxury brand, premium

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18 mai 2011

Champagne : Evolution of the business sector

While we are a liquor brand, our image, our value, is seen as that of a luxury brand. The brands that grow in the luxury world will be those that manage to reconcile centuries of know-how (Moët & Chandon has been building a ground, a culture, and values...

Posté par Marc Jacheet à 11:18 - Commentaires […] - Permalien [#]

Tags: Brand, Champagne, Chandon, Moët, luxury

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20 mai 2011

The change of brand marketing in the next five to 10 years

First, there will be a growing split between the markets. We will find more distance between brands and (or) categories. At one end of the spectrum, consumers will be more involved, and at another, consumers will see only the usage value of a product....

Posté par Marc Jacheet à 17:50 - Commentaires […] - Permalien [#]

Tags: Brands, communities, consumers, values

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25 mai 2011

Up-and-coming brands

The digital brands are up-and-coming, for sure (we can all bet that they will be in the top five within the next five years). They will see a boost from emerging countries and the maturity of the consumer. Other up-and-comers are “collaborative” brands...

Posté par Marc Jacheet à 10:01 - Commentaires […] - Permalien [#]

Tags: Brands, consumers, collaborative, digital

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30 mai 2011

The main change in customer behavior

On one hand, there is growing expectation in terms of the quality of the product and information about the product. On the other hand, it is more about dreams and innovation. This is the case in the champagne universe, with new consumption patterns in...

Posté par Marc Jacheet à 12:48 - Commentaires […] - Permalien [#]

Tags: Champagne, Quality, information, innovation

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27 avril 2011

Marc Jacheet - Courte Biographie

Marc JACHEET , 39 ans, de nationalité française, est titulaire d’un Mastère en Marketing et Communication de l’ESCP Europe, promotion 1995, après avoir obtenu une Maîtrise de Gestion à l’Université Paris Dauphine. Marc débute sa carrière en tant qu’assistant...

Posté par Marc Jacheet à 14:30 - Commentaires […] - Permalien [#]

Tags: Profil

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3 juin 2011

Web & Champagne

We will sell more champagne via the Internet, and this medium will become absolutely essential in our communication with customers and how we affect them. Read more : HERE

Posté par Marc Jacheet à 11:06 - Commentaires […] - Permalien [#]

Tags: Champagne, communication, custumers, internet

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27 mai 2011

My best practices for brand's success

A leader needs to embody and glorify the main promises of the brand’s category, while continuously pushing back the boundaries of the category. Read More : Here

Posté par Marc Jacheet à 12:43 - Commentaires […] - Permalien [#]

Tags: Brands

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